Creative director and copywriter, based in The Netherlands.
Over 11 years of experience in advertising, branding, marketing, and design.
Please enjoy some of my work below.
Meet Jamie. A real guy, looking for real love. To promote Chicken Licken’s Love Me Tender burger, we decided to use the entire campaigns marketing budget, to help one lonely guy, find love.
LOVE ME TENDER
Film
Case Study
The App
Social Media
Radio
SBU 2.0
Chicken Licken’s Hotwings are notorious for one thing and one thing alone. Their craving. To illustrate just how far one will go in order to satisfy that craving, we had a man, build a robotic version of himself, just so he could eat wings whenever the craving hit him.
ANTI EST.
A venue created and curated in Maboneng, Johannesburg, South Africa. A trendy nightclub and pizza place that was built with the purpose to inspire a culture of unlearning. To question what you think you know and learn what you don’t.
THINK SMALL
THINK SLYDER
We are often told to dream big, go do what others can’t, to squeeze every drop out of every one of life’s lemons. But sometimes that’s just not who you are. To promote Chicken Licken’s offering of a single slyder burger, we spoke to the people who like to aim small, who set small goals, because it’s okay to think small.
Radio
TOWS HEAVY
Film
Car ads had become more of the same. Show some driving, show features, sell some cars. Mahindra, as a challenger brand wanted us to do something different. So to highlight their class leading towing capacity and cut through the saturated pick up market, we did something different.
BONITAS
Film - Surviving
The South African medical aid market share is dominated by some big hitters. To help Bonitas cut through we wanted to position the brand as a medical aid that really understands the benefit of being covered, and who are there for you every step of the way, no matter the problem.
Film - Winning
Film - Family
CULTURE WILL NEVER DIE
Castle Milk Stout is a brand that serves to honour African culture and encourages you to savour its richness. We reminded a nation, that tradition is something that is passed on from generation to generation. It is something that beats inside all of us. And as long as your heart beats, your culture will never die.
Film
Case Study
Logo Development
Vinyl
BARCLAYS MEGA-U
Film
A television commercial to launch Barclays MegaU account in South Africa. The first youth account in the country to zero-rate its bank fees bringing meaning back to the word “free”.
A LITTLE BURGER FOR A LITTLE HUNGRY
A series of posters we created for
Chicken Licken and their slyders.
CHICKEN LICKEN SOUL FUEL
South Africa has over 3000 informal settlements. Devastating shack fires ravage these settlements every year. Chicken Licken wanted to give back to the communities that support them. To combat one of the main causes of these shack fires, candles and paraffin lamps, we developed the SoulFuel SafeLamp. A safer alternative to cheap forms of warmth and light.
Film
Synopsis Board
GET IT BACK
A powerful brand commercial for Castle Milk Stout.
Film
HOW FAR
Mahindra’s may not be the prettiest cars on the market, but they are certainly one of the toughest. So tough in fact, that they just keep going and going and going. Just how far? Well, that’s up to you.
Radio
WHAT THE FLYING FISH?!
Film
What if we’re in a Flying Fish ad?
WANDERER
Pick-ups or “bakkies” as they are known in South Africa, attract a certain type of target market. Having established Mahindra a brand that goes against the grain, we wanted to appeal to a new type of man, a man who doesn’t take himself too seriously, who doesn’t take how his car looks too seriously, but takes what’s under the hood, very seriously.
Film
THEY ALSO CRAVE IT
We have seen just how far people will go to satisfy the craving for Chicken Licken’s Hotwings. But we have never seen just how far the craving will go…
Film
Case Study
Awards & Recognition
2022
1 Silver Clio / Direct Marketing / Castle Milk Stout ‘Clan Beats’
1 Bronze Clio / Direct Marketing / Chicken Licken ‘SoulFuel Safe Lamp’
1 Bronze Clio / Product Design / Chicken Licken ‘SoulFuel Safe Lamp’
1 Bronze Cannes / Design Products / Chicken Licken ‘SoulFuel Safe Lamp’
1 Shortlist Cannes / Design Communication / Chicken Licken ‘SoulFuel Safe Lamp’
1 Shortlist Cannes / Design / Castle Milk Stout ‘Clan Beats Vinyl’
1 Silver One Show / Physical Product / Chicken Licken ‘SoulFuel Safe Lamp’
1 Silver One Show / Innovation & Transformation / Chicken Licken ‘SoulFuel Safe Lamp’
1 Merit One Show / Design / Castle Milk Stout ‘Clan Beats’
1 D&AD Shortlist / Product Design / Chicken Licken ‘SoulFuel Safe Lamp’
2021
1 Gold Loerie / Product Design / Chicken Licken ‘SoulFuel’
1 Gold Loerie / Film Craft / Chicken Licken ‘They Also Crave It’
2 Loerie Craft Certificate / Film Craft / Chicken Licken ‘They Also Crave It’
1 Silver Loerie / Games and Interactive / Chicken Licken ‘Feed Their Craving’
1 Silver Loerie / General Design / Castle Milk Stout ‘Clan Beat’
1 Bronze Loerie / Integrated / Castle Milk Stout ‘Clan Beat’
1 Silver Bookmark / Interface Design / Chicken Licken ‘Feed Their Craving’
1 Silver Bookmark / UX Design / Chicken Licken ‘Feed Their Craving’
1 Bronze Bookmark / Platform Design / Chicken Licken ‘Feed Their Craving’
1 Bronze Effie / SAB Corporate ‘Responsible Together’
2020
1 Bronze Cannes / Brand Building / Pride Of Africa ‘Pride Flag’
1 Silver Clio / Design Logo / Pride Of Africa ‘Pride Flag’
1 Loerie / Radio Craft Certificate / Radio Writing / Mahindra ‘How Far’
1 Gold Loerie / Design / Pride Of Africa ‘Pride Flag’
1 Bronze Lo erie / Radio / Mahindra ‘Pete’
2019
1 D&AD Yellow Pencil / Film Craft / Chicken Licken ‘Sbu 2.0’
1 D&AD Graphite Pencil / Film Craft / Chicken Licken ‘Sbu 2.0’
1 D&AD Wood Pencil / Film Craft / Chicken Licken ‘Sbu 2.0’
1 D&AD Shortlist / Film Craft / Chicken Licken ‘Sbu 2.0’
2 Bronze One Show / Film Craft / Chicken Licken ‘Sbu 2.0’
1 Shortlist One Show / Film Craft / Chicken Licken ‘Sbu 2.0’
1 Ciclope Grand Prix / Chicken Licken ‘Sbu 2.0’
1 Silver Loerie / Ilustration Craft / Chicken Licken ‘Aliens’
1 Bronze Loerie / Print / Chicken Licken ‘Aliens’
2018
1 Bronze Cannes Lion / Film Craft / Chicken Licken ‘Sbu 2.0’
1 Cannes Lion Shortlist / Film Craft / Chicken Licken ‘Sbu 2.0’
4 Gold Loeries / Film Craft / Chicken Licken ‘Sbu 2.0’
1 Silver Loerie / Film / Chicken Licken ‘Sbu 2.0’
2 Loerie Craft Certificate / Film / Chicken Licken ‘Sbu 2.0’
1 Loerie Craft Certificate / Film / Chicken Licken ‘Jony Ive’
1 Gold Loerie / Illustration Craft / Chicken Licken ‘A little hungry’
1 Silver Loerie / Print Campaign / Chicken Licken ‘A little hungry’
1 Loerie Campaign Craft Certificate / Art Direction / OSAAT ‘Gun Books’
2015
1 Bronze OneShow / Design – Collateral Design - Posters / Anti Est.
1 Silver Loerie / Live Events / ABSA “Art Needs You”
1 Bronze Loerie / PR Communication Campaign / ABSA “Art Needs You”
2014
1 Grand Prix Loerie / Design Mixed Media Campaign / Anti Est.
1 Gold Loerie / Design Mixed Media Campaign / Anti Est.
1 Bronze Loerie / Three Dimensional & Environmental Design / Anti Est.
1 Bronze Loerie / Brand Identity & Collateral Design/Posters & Billboards / Anti Est.